How A Hosting Provider Can Affect Your SEO Efforts
Picking the right website hosting company can undoubtedly affect your Search Engine Optimization (SEO) and website ranking in all search engines in many important ways. All search engines reward websites that have new and relevant information on their website. Your chosen website hosting company could make or break your site. Hosting Companies does this via several website function categories: 1. Site Speed, 2. Website Downtime, 3. Backups, 4.SSL Certificate Installations, 5. Shared Hosting Issues related to Search Engine Results Pages, 6. Malware, 7. Database Connection Failures, 8. Incorrect Top-Level-Domain (TLD). 9. Mobile-Friendly, and 10. Broken Links On The Website.
- Site Speed. A major factor in SEO performance is website speed and browser load time. The faster your website loads onto your customer’s computer, your website will increase its rankings with the search engine. Therefore, it is crucial to limited heavy footprints when building and developing your website. You can test your website speed and performance optimization by using an external website, and I use GTMetrix to check all of our websites. GTmetrix is a free tool that analyzes your website page’s speed performance.
- Website Downtime. The second biggest kills for website ranking is website downtime. The search engines can not crawl a website if it is not up and running. Therefore, it is imperative to select a website hosting company with an increased and proven uptime of 99.9%. We found that to be a standard for website hosting companies that have very high uptime rating. If your site goes down, it is essential to ensure you get it back up and running quickly.
- Backups. Keeping your website up and running can be done by ensuring your site is backed up routinely with a feature included in your hosting plan, or you can buy a paid website backup plan to ensure your website never down. The longer your website is down or malfunctioning, the higher your site’s chance will drop in search engine rankings. If your website is not crawled and indexed by the search engines and found, your customers can’t purchase your goods or services. Furthermore, when they arrive at your website, your customers must be assured that their payment and personal information will be safe when they are buying from your website. Website safety will be established with the installment of an SSL Certificate onto your hosted website. An SSL will build confidence in your website’s security and most likely lead to increasing sales on your website.
- SSL Certificate Installations. Most hosting plans come with receiving a free SSL Certificate installed or purchase a Standard SSL Hosting Plan onto a cPanel hosting package and a shared hosting or a dedicated hosting plan. As a business owner, you know, building trust with clients is highly essential. That trust is done online with an SSL Certificate on your website. That certificate allows your website to establish trust with the public by displaying the black lock or green URL onto your website. Also, Google will reward your website in higher website ranking. Top rankings mean to most business owners hundreds of thousands or millions of dollars in website sales. The security of a website is equally crucial to a small business owner. Therefore, ensuring your site is scanned daily will guaranteed malware is removed to protect your website from SSL Certificate volubility, full website cloning, and blacklist monitoring. Google will blacklist websites that could be considered dangerous to visitors, making it nearly impossible for people to find you.
- Shared Hosting Issues related to Search Engine Results Pages. Downtime issues can be related to shared hosting problems, plugins on a website, the website pointed to the wrong domain, hosting updates, and a multitude of other issues, slower website page load, and allocation of resources within that hosting. These potential issues can be solved by increasing your allocation to unlimited space, unlimited bandwidth, and unlimited websites hosted in your plan.
- Malware. Malware, spyware, and malicious codes with a website database are a security risk for website content, client demographic information, financial information, etc. As opposed to simply scanning for malware that may have already infected your site, having a Web Application Firewall (WAF) included onto your hosting plan provides around-the-clock, proactive protection to block malware from ever reaching your website.
- Database Connection Failures. Malware can cause database connection futures, which impedes your website from connecting to your hosting database and loading your website. If a website is not loading correctly, it will mostly decrease the website’s speed or not load it into a website browser.
- Incorrect Top-Level-Domain (TLD). You must first understand what is a Top-Level-Domain name? For example, in the domain name www.WebsitesDomainsHosting.com, the top-level domain is the .com part of the website domain name. According to Wiki.com; “the domain .com was one of the first set of top-level domains when the Domain Name System was first implemented for use on the Internet on January 1, 1985”. Your company’s Domain name must match your brand or company name to increase the chances your company website appears at the top of search engines. If this is not possible, keywords search domains rank well in the search engines. However, additional work needs to be put in place to ensure your website land on the search engines’ first page like Google, Bing, Yahoo, and many others. Moreover, on-page and off-page Search Engine Optimization (SEO) can aid in the top ranking; therefore, it might be an excellent investment to hire an agency or learn how to perform this task on your website.
- Mobile-Friendly. We make websites fast again with our optimization techniques, state-of-art plugins to aid in speeding up your website, and lightning-fast hosting. Equally, we help your website rate in the Search Engines because your website is mobile-friendly. Google and other search engines reward your website for its fast load, readable on multiple devices, and unique content.
- Broken Links On The Website. Broken links on a website affect any website’s rankability because broken links slow down the website loading speed. Increase load times decrease the rate that search engine crawlers can access the content on a website to determine its rankings online. Inspect your website for broken internal and external links; you can use a service or do it yourself as you update your website. Another option is to connect your Google Analytics account to your website, perform a website audit, and pinpoint your website’s top-performing pages and repair all broken links.
The success of a company’s online presence can be linked to the hosting company’s credibility, up-time rating, tools, services, and support. Therefore, we highly recommend www.GetOnlineWebHosting.com, so head right over and get your company or brand online within the near one to three hours.